Real Estate, Updates, News & Tips - Deborah Morrison - iPro Real Estate

Hardwood Flooring Is Top Preference

Hardwood flooring is dominating the main living areas of new homes, and engineered hardwood has been particularly catching on over the past decades, according to the latest surveys from Home Innovation Research Labs.Engineered hardwood floors are made up of layers: the top and bottom layers are natural wood, but the middle contains a core of plywood. It’s known to be a more quick, fuss-free installation than solid hardwood.Hardwood has become t

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How to Know a Fixer-Upper Isn’t a Money Pit

With inventories so tight, some home buyers may be giving a fixer-upper home a second thought. The price point and location may attract more buyers to bite, even though the home itself may need some TLC. But how do you tell a hidden gem from a hidden mess when shopping for a fixer-upper?Paul Skema, president of the architecture and construction firm Roth Design + Build, and Jean Brownhill, founder of Sweeten, an online contracting service, recent

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Top 3 Holiday Hazards

A new study from insuranceQuotes has identified the top three biggest risks to homes this holiday season: porch pirates, decoration vandals, and house fires. The survey was based on responses of more than 1,000 consumers.“During the holidays, certain crimes and home hazards increase,” says Laura Adams, senior insurance analyst at insuranceQuotes. “Homeowners need to take precautions and make sure they have the right insurance to protect

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Deeper Debt Isn’t Stopping Millennial Buyers

Millennials are taking out the greatest share of all new mortgages and buying homes across price ranges. But a new study also shows they’re going more into debt at an alarming rate.Realtor.com®’s research team analyzed records for more than 3.2 million mortgages originated from January 2013 to October 2017 and divided it by age groups.“It’s a mixed bag for millennials,” says Danielle Hale, realtor.com®’s chief economist. Young adu

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REALTORS: How to manage Facebook Click-to-Messenger ad leads right

One of the main advantages of Click-to-Messenger ads — compared to traditional landing pages or opt-in forms — is that they allow you to instantly engage a lead on the Facebook Messenger platform.That not only means faster follow-up but also better response rates from leads.I wrote an article recently about using Facebook’s new Click-to-Messenger ads as a better way to generate high-quality leads (check out my article on Click-to-Messenger

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REALTORS: Smart home tech your clients need right now

Capture your clients’ hearts with cutting-edge closing gifts and smart home tipsFull disclosure. I am a complete, total tech geek. My first big tech purchase was the hot “personal digital assistant” Palm VII way back when I was 19 years old.Some of you reading this probably have no idea what that is, but imagine if a GameBoy had apps, really, really slow internet connection and managed your calendar. That’s pretty much what the Palm VII w

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Los Angeles is up in flames, multimillion-dollar homes threatened

'It looks like the end of the world' reports real estate agent in Malibu, as Skirball fire spreadsReal estate agents of the wealthy Los Angeles Bel-Air neighborhood were watching homes and blocks of streets they know well go up in flames from their living room TVs this morning.What’s being called the “Skirball” fire for its location near the Skirball Cultural Center is covering 150 acres in Los Angeles–a separate blaze from the “Thomas

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Welcome to the Team Chen-Pei Stewart Dealing the DFW Area

iPro currently deals throughout the states of California, Texas, Florida and New York. We continue to strive and broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on becoming a salesperson

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Welcome to the Team John Fountain Dealing the N. Tampa Bay & Pinellas County Areas

About JohnBroker John Fountain has been Representing Sellers and Buyers for over 25 yearsI am a R/E Broker in FL – MA – NH.Also an Auctioneer of R/E in FL – MA – NH – PA.The Broker license is the most difficult R/E License to obtain – Most hold an Agent LicenseThe Broker License allows the running of your own R/E Company – Manage Agents EtcThe Broker License is obtained by exam in which a very low % of Agents are able to pass due to

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REALTORS: Why Direct Marketing Is Still Relevant

Direct mail marketing may seem like a relic in today’s tech-savvy world, but it’s still alive. And it’s well. So well that it outperforms digital marketing channels by nearly 600 percent in terms of ROI, according to figures cited by Forbes.com. Sixty-six percent of direct mail collateral is opened, and 82 percent of that is read for a minute or more, Forbes.com reports.Numbers such as those make a strong case for continuing to use direct

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