Real Estate, Updates, News & Tips - Deborah Morrison - iPro Real Estate

REALTORS: Sign up by the New Year and Receive

View In Browser iPro Real Estate was founded on the idea of building a better living with champion service. We focus on incorporating and mastering the latest technologies and procedures keeping you above the crowd. Our team of professionals set a stronger standard of business, abide by a strict code of ethics and give superior service.SOME OF OUR BENEFITS INCLUDEAGENT PROFILEAll our tools are conveniently accessible through the online agen

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REALTORS: Get in the Mindset of a Growth Marketer

If you want to ensure that your real estate expertise and successes are well-publicized, build a marketing strategy the same way you would build a house: Lay the foundation one brick at a time, says Remy Bernstein, COO of Longneck & Thunderfoot, a brand publishing company.Outlining content, PR, and social media strategies should serve as a blueprint for your larger business goals, he says. When you’re building the blueprint, Bernstein says

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Protect a Home’s Pipes From the Cold

Cold weather can put your home’s pipes at risk of exploding. Worst case scenario: Pipes can fill up with so much ice that eventually they burst and then flood a home.But there’s plenty you can do to keep your pipes safe in the winter, as a homeowner or landlord. Precautions should be ideally taken in the fall, but if you forgot, better to take steps now than none at all.HouseLogic offers the following tips for protecting your pipes from burst

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Where Renters Are Feeling Rich

Rents have been skyrocketing the past few years, and the winter holiday season can take an even bigger bite out of consumers’ paychecks. But some renters are finding they still have plenty of money left in the bank at the end of the holiday season.For example, renters in Virginia Beach, Va., and Wichita, Kan., are considered among the lucky few who still who have money left in the bank after paying the rent, buying gifts, and covering other con

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Are Hardwood Floors Expected Nowadays?

Real estate professionals say that hardwood floors can pay off when it comes to selling a home. They’re a “bling feature,” particularly in living rooms and dining rooms, and in a master suite they “could help win a buyer’s offer,” Janice Caputo, a real estate pro with Coldwell Banker Real Estate Services in Pittsburgh, told realtor.com®.“Most buyers nowadays are expecting hardwood," Matt Laricy, a real estate pro with Americorp

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REALTORS: Brokers Get Creative With Their Closing Gifts

Forget the bottle of champagne for a closing gift. Some real estate professionals say they want to give something more unique and personal that will make them more memorable to clients. As such, agents are giving clients everything from custom bobblehead dolls of a family to commissioned artwork or even a pet dog.Jason Walker, a real estate pro with Douglas Elliman Real Estate in New York, rescues dogs and occasionally gives them to clients as cl

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Contract Signings Post First Gains Since June

Pending home sales eked out a small increase in November on both a monthly and annualized basis. The increase was enough to make it the highest gain in contract signings since June as well, the National Association of REALTORS® reported Wednesday.But will it last? Existing-home sales and price growth are expected to slow heading in 2018 due to the impact from altered tax benefits of homeownership affecting some high-cost areas, according to NAR.

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Merry Christmas

From our family to yours. Merry Christmas!

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REALTORS: 5 Ways to Provide Better Service in 2018

Customers today are more educated than ever, and they expect stellar customer service, especially when dealing with an expensive, emotional, and even stressful transition like buying and selling real estate.“They know what good customer service is and they aren’t just comparing you to your direct competition,” says customer service expert and business coach Shep Hyken. “Anyone that has delivered a stellar customer service experience—in

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FHFA Seeks Input on Credit Score Changes

The Federal Housing Finance Agency is asking for input on a possible change to its credit scoring models.Fannie Mae and Freddie Mac are weighing an update or switch to its credit score requirements from Classic FICO to possibly another scoring model. The assessment is limited to mortgage loan applications received from lenders and mortgage loans acquired by Fannie Mae and Freddie Mac.Some lenders call the FHFA’s move long overdue.“The FHFA’

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