Real Estate, Updates, News & Tips - Deborah Morrison - iPro Real Estate

Affordable Housing Crunch Prompts Lotteries

The affordability crisis is growing in San Francisco, and home buyers are desperate to find a place that they can afford. An affordable housing development in downtown is offering 95 one-, two-, and three-bedroom apartments. But the development recently made headlines when 6,580 people applied for the homes in just three weeks. Developers turned to a lottery to decide who would get the units.Developers and cities are increasingly turning to lotte

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Top College Towns for New Grads to Call Home

Some college grads are choosing to stay put in the town where they attended school. College towns can be attractive to younger generations. They tend to offer walkable areas, abundant restaurant and music scenes, and plenty of employment hubs. Homeownership also tends to be a strong investment since there’s plenty of ongoing demand from young and old buyers."People go [to college towns] with the intention of pursuing a degree ... but find these

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Buyers Turn to Crowdfunding to Afford a Home

More aspiring home buyers are increasingly turning to crowdfunding to drum up money for a down payment.Several new crowdfunding platforms have debuted, such as HomeFundMe and Feather the Nest, to help potential home buyers raise funds to purchase a home or make home repairs. Online registries like HoneyFund include the option of gifting a down payment contribution.“The number one challenge that we hear from millennials in terms of their ability

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Homeownership Is Becoming Much Pricier

With inventory levels at record lows, strong buyer demand prompted home prices to rise at a faster pace in the first quarter of this year, according to the latest report by the National Association of REALTORS®.The national median existing single-family home price in the first three months of this year was $245,500. That is up 5.7 percent compared to a year ago.Further, single-family home prices rose in 91 percent of the measured markets in the

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First-Time Home Buyers, Act Fast

A shortage of homes for sale and rising home prices are making it challenging for first-time buyers, in particular, this spring. For those who want to land a home, real estate professionals are urging them to move fast.The price of an existing home in March was about $250,000, up nearly 6 percent from a year ago, according to the National Association of REALTORS®. Homes are selling faster too, often under contract in about a month.“The starter

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BROKERS: Make your Real Estate Tech Stack Help Recruit and Retain Agents

What tech really matters to agents, and what doesn’t. Invest wisely.If you ask real estate brokers to list their primary pain points, their answers will converge around three things: recruiting agents, retaining them, and keeping them productive.These broker challenges are, of course, fundamentally linked. If you can’t attract top agent talent and keep them productive, they’ll leave, and you will never grow a thriving business.In fact, the

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Single Women Outbuy Men in Homeownership

Single women are purchasing homes and condos at more than double the rate of single males. The trend is expected to keep growing, too.Last year, single women comprised 18 percent of all home purchases, while single men accounted for 7 percent, according to the National Association of REALTORS®. Single women are the second largest segment of home purchasers, behind married couples. Single women purchasers include never-married individuals, widows

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REALTORS: Treat Clients Like You’d Treat Your Mom

This Mother’s Day, consider adopting the mother gauge when it comes to interacting with clients by asking yourself, “Would you do that to your mother?”Jeanne BlissJeanne Bliss, who wrote a book on the topic, Would You Do That to Your Mother: The ‘Make Mom Proud’ Standard for How to Treat Your Customers, pioneered the role of chief customer officer, holding the position at Coldwell Banker, Lands’ End, Microsoft, and Allstate. She say

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The Housing Shortage Is Hitting Luxury Too

The general housing market is not the only one facing a housing shortage and rising home prices. Several luxury markets are now seeing prices skyrocket too from the limited number of homes for sale. Reno, Nev., is seeing some of the fastest price growth in the U.S. in its luxury market, according to newly released realtor.com® data.In the Reno metro area, the average sales price of a luxury home has surged 53.3 percent in February compared to a

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Mortgage Rates Barely Stirred This Week

Mortgage rates have mostly taken a pause after a series of rises in April. The 30-year fixed-rate mortgage averaged 4.55 percent last week, unchanged from a week ago.“The minimal movement of mortgage rates in these last three weeks reflects the current economic nirvana of a tight labor market, solid economic growth, and restrained inflation,” says Sam Khater, Freddie Mac’s chief economist. “As we head into late spring, the demand for purc

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