Judging by our top trending broker-centric stories this year, owners and managers of real estate companies are looking for ways they can best support their agents and work more efficiently. From helping agents succeed long-term to making technology an asset rather than a distraction, these five Broker to Broker articles are a sign of the times where brokers are looking to do better and be better in their business and in relationships.7 Things A
From service animals to short-term rentals and landlord policies on marijuana use, commercial real estate was not without its fair share of controversies this year. But we also saw interest in bringing younger practitioners into the fold and other forward-looking commercial trends gain traction. As you look forward to 2018, take a look at our five most popular commercial articles this year.4 Issues to Watch for Property ManagersThis year saw a lo
Staying up to date on the latest innovations in real estate and beyond can be a full-time job. That’s why we’re committed to delivering technology news you can use, whether we’re busting popular myths or helping you choose the right tools for your business. As you think about innovations that are on tap for 2018, take a look at our five most popular tech articles this year.7 Real Estate Ideas That Deserve to DiePopular perceptions may drive
You may have noticed that the extremely partisan political climate had some effect on your business relationships in 2017. Managing conflict with clients and colleagues amid a culture of divisiveness was our most popular sales and marketing topic this year, along with tips on improving your listing etiquette and sales pitches to FSBOs, among others. Brush up on your sales skills with our top five sales and marketing stories of 2017.When Clients T
REALTOR® Safety is an important concept for all real estate professionals to understand, but staying safe in the field is often framed as a particular concern for female agents. Such a mind frame can leave men more vulnerable to attack when they think they have less to worry about. This year, we addressed safety specifically for male agents in an article that drew a heated debate among commenters and easily skyrocketed to our top safety story of
Marketing is an investment, not an expenseDid you go into real estate because you loved marketing?Chances are, you didn’t. And that explains why marketing is one of the top challenges for real estate agents today and the subject of so many of these articles.Most agents don’t come from a marketing background, and so they are learning skills, from the very basic to the very advanced, in addition to running their real estate business.In the wo
View In Browser iPro Real Estate was founded on the idea of building a better living with champion service. We focus on incorporating and mastering the latest technologies and procedures keeping you above the crowd. Our team of professionals set a stronger standard of business, abide by a strict code of ethics and give superior service.SOME OF OUR BENEFITS INCLUDEAGENT PROFILEAll our tools are conveniently accessible through the online agen
If you want to ensure that your real estate expertise and successes are well-publicized, build a marketing strategy the same way you would build a house: Lay the foundation one brick at a time, says Remy Bernstein, COO of Longneck & Thunderfoot, a brand publishing company.Outlining content, PR, and social media strategies should serve as a blueprint for your larger business goals, he says. When you’re building the blueprint, Bernstein says
Forget the bottle of champagne for a closing gift. Some real estate professionals say they want to give something more unique and personal that will make them more memorable to clients. As such, agents are giving clients everything from custom bobblehead dolls of a family to commissioned artwork or even a pet dog.Jason Walker, a real estate pro with Douglas Elliman Real Estate in New York, rescues dogs and occasionally gives them to clients as cl
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